For your website you should think about give a 4 day free trial or something to get people intrigued. But don't do the hole "limited access" thing because most of the time you will loose more business then you'll gain. I mean you'll gain more by offer a free trial but not as much if give them only "limited access". Also what I hate (and I think a lot of people hate) is that when people say that you'll get the trial but if you don't cancel they start the monthly subscription. I mean how hard is to program the website to just give you a pop up after a certain amount of time wont let you do anything but hit sign up for the monthly subscription, and after you pay for the subscription it will go away and you will gain full access again.
Offer a short FREE trial.
DO NOT give LIMITED access GIVE FULL access.
and after trial ends DO NOT set it up so that it starts the monthly subscription.
Just do that and you'll be in good shape. ;D